Darrell Bock has good observations and advice on how to deal with the all the media hype about the “latest-greatest Jesus”. The bottom line is that all the interest in works like The Da Vinci Code and the tomb of James, “the brother of Jesus” present a wonderful opportunity to evangelize. The problem is that most Christians don’t know enough history to combat the silliness of Hollywood or the one-sided scholarship of much Jesus research. Tolle lege–take up those church history books and read! The fields are ripe for a harvest!